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The world’s first inclusion operating system™ eliminating stereotypes and bias in marketing

LEARN HOW 5

The world’s first inclusion operating system™ eliminating stereotypes and bias in marketing

LEARN HOW 5

WHY INCLUSION MATTERS

Marketers waste an average of $0.40 per $1 due to poor data.

  • Performance metrics for channel mix and content leverage flawed data
  • Limited opportunities to optimize channel mix, content and re-targeting strategy
  • Focus is on General Market content with an attempt to solve “diversity” through casting
  • Missed opportunities for bespoke and highly-targeted content
  • Data lacks emotional sentiment metrics for Multicultural Consumers
  • People of color are often treated as a monolith
  • Multicultural consumer target profiles default to known stereotypes
  • Data lacks emotional sentiment metrics for Multicultural Consumers
  • People of color are often treated as a monolith
  • Multicultural consumer target profiles default to known stereotypes
  • Focus is on General Market content with an attempt to solve “diversity” through casting
  • Missed opportunities for bespoke and highly-targeted content
  • Performance metrics for channel mix and content leverage flawed data
  • Limited opportunities to optimize channel mix, content and re-targeting strategy

What is

X_stereotype is an AI-powered platform that analyzes content through a lens of diversity and inclusion. Developed with a team of neuroscientists and psychologists, x_stereotype returns an insights scorecard that can identify racial bias and risk factors in content — at the earliest stage of development.

X_stereotype generates 39 unique metrics for every demographic as you plan and activate your content.

With a team of neuroscientists, psychologists, and data scientists we developed a new set of inclusion instruments that can empower marketers.
X_stereotype analyzed millions of datapoints to develop Inclusion IQ and Bias IQ as part of market research efforts.

What We Offer

Our Inclusion IQ™ score will offer a critical checkpoint for your brand health.

Using AI & ML put insights to action in a cloud-based platform combined with proprietary inclusion IDs.

Proprietary Inclusion IDs

Most brands try to reach multicultural audiences through Google and Facebook. However, you’re not really connecting with authentic diverse audiences, you’re given attributes associated with multicultural audiences. X_Stereotype IDs have been created using authentic identifiers capturing ethnicity and we’re able to curate those audiences for you based on your brands needs.
Google Facebook X_Stereotype ID
Engage with Multicultural Audiences No No Yes
Number of Verified Multicultural Audiences 0 0 10,000,000+
Number of Multicultural Audience Attributes 0 0 200+

See: Facebook Limits Ad Targeting That Some Linked to Race

Multicultural Data Newsletter

Exclusive data analysis, insights, and reports on top trends and multicultural sentiment highlights.
Newsletter
(Free)		 INTEL
($60/YR)		 INTEL
($120/YR)
Advertising inclusion scale reporting by category
Key news trends
Sentiment reporting
Key trends in politics,
social media, & shopping
Infographics
Frequency Quarterly 2x per month

What We Offer

X_Stereotype

PSYCHOMETRICS, AI + PLATFORM

Our Inclusion IQ™ score will offer a critical checkpoint for your brand health.

Using AI & ML put insights to action in a cloud-based platform combined with proprietary inclusion IDs.

X_Stereotype ID™

PROGRAMMATIC MEDIA NETWORK™

Proprietary Inclusion IDs

Most brands try to reach multicultural audiences through Google and Facebook. However, you’re not really connecting with authentic diverse audiences, you’re given attributes associated with multicultural audiences. X_Stereotype IDs have been created using authentic identifiers capturing ethnicity and we’re able to curate those audiences for you based on your brands needs.

Google Facebook X_Stereotype ID
Engage with Black
Audiences		 No No Yes
Number of Verified Black
Audiences		 0 0 10,000,000+
Number of Black Audience
Attributes		 0 0 200+

See: Facebook Limits Ad Targeting That Some Linked to Race

X_Stereotype INTEL

TRENDS, SENTIMENT & INSIGHTS NEWSLETTER

Multicultural Data Newsletter

Most brands try to reach black audiences through Google and Facebook. However, you’re not really connecting with authentic diverse audiences, you’re given attributes associated with multicultural audiences. X_Stereotype IDs have been created using authentic identify as Black audiences and we’re able to curate those audiences for you based on your brands needs.

Newsletter
(Free)		 INTEL
($60/YR)		 INTEL
($120/YR)
Advertising inclusion scale
reporting by category
Key news trends
Sentiment reporting
Key trends in politics,
social media, & shopping
Infographics
Frequency Quarterly 2x per month

OUR MISSION

To give brands the
key to develop authentic relationships with diverse consumers.

LARRY V. ADAMS CEO

While effective segmentation strategies have been developed for targeting the majority market, audiences of color have either been included in general market segmentation, or regarded as a separate monolithic whole. This approach is costing marketers more in the long run. The X_Stereotype platform is able to breakthrough the clutter and provide a more a impactful way to have a more engaging conversation with the right audience that best reflects your brands needs.

THE TEAM

Position

Larry Adams

CEO, Founder
XStereotype

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Position

Phil Alexander

President, Co-Founder
XStereotype

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Position

Shawanda Green

Chief Strategy Officer
XStereotype

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From the Press

Contact Us

Want to know more how X_Stereotype can grow your business? Send us a message. We’ll get back to you shortly.