Marketers waste an average of $0.40 per $1 due to poor data.
- Performance metrics for channel mix and content leverage flawed data
- Limited opportunities to optimize channel mix, content and re-targeting strategy
- Focus is on General Market content with an attempt to solve “diversity” through casting
- Missed opportunities for bespoke and highly-targeted content
- Data lacks emotional sentiment metrics for Multicultural Consumers
- People of color are often treated as a monolith
- Multicultural consumer target profiles default to known stereotypes
- Data lacks emotional sentiment metrics for Multicultural Consumers
- People of color are often treated as a monolith
- Multicultural consumer target profiles default to known stereotypes
- Focus is on General Market content with an attempt to solve “diversity” through casting
- Missed opportunities for bespoke and highly-targeted content
- Performance metrics for channel mix and content leverage flawed data
- Limited opportunities to optimize channel mix, content and re-targeting strategy

What is
X_stereotype generates 39 unique metrics for every demographic as you plan and activate your content.
What We Offer
Our Inclusion IQ™ score will offer a critical checkpoint for your brand health.
Proprietary Inclusion IDs
X_Stereotype ID | |||
---|---|---|---|
Engage with Multicultural Audiences | No | No | Yes |
Number of Verified Multicultural Audiences | 0 | 0 | 10,000,000+ |
Number of Multicultural Audience Attributes | 0 | 0 | 200+ |
Multicultural Data Newsletter
Newsletter (Free) |
INTEL ($60/YR) |
INTEL ($120/YR) |
|
---|---|---|---|
Advertising inclusion scale reporting by category | |||
Key news trends | |||
Sentiment reporting | |||
Key trends in politics, social media, & shopping |
|||
Infographics | |||
Frequency | Quarterly | 2x per month | |
What We Offer
X_Stereotype
PSYCHOMETRICS, AI + PLATFORM
Our Inclusion IQ™ score will offer a critical checkpoint for your brand health.
Using AI & ML put insights to action in a cloud-based platform combined with proprietary inclusion IDs.
X_Stereotype ID™
PROGRAMMATIC MEDIA NETWORK™
Proprietary Inclusion IDs
Most brands try to reach multicultural audiences through Google and Facebook. However, you’re not really connecting with authentic diverse audiences, you’re given attributes associated with multicultural audiences. X_Stereotype IDs have been created using authentic identifiers capturing ethnicity and we’re able to curate those audiences for you based on your brands needs.
X_Stereotype ID | |||
---|---|---|---|
Engage with Black Audiences |
No | No | Yes |
Number of Verified Black Audiences |
0 | 0 | 10,000,000+ |
Number of Black Audience Attributes |
0 | 0 | 200+ |

X_Stereotype INTEL
TRENDS, SENTIMENT & INSIGHTS NEWSLETTER
Multicultural Data Newsletter
Most brands try to reach black audiences through Google and Facebook. However, you’re not really connecting with authentic diverse audiences, you’re given attributes associated with multicultural audiences. X_Stereotype IDs have been created using authentic identify as Black audiences and we’re able to curate those audiences for you based on your brands needs.
Newsletter (Free) |
INTEL ($60/YR) |
INTEL ($120/YR) |
|
---|---|---|---|
Advertising inclusion scale reporting by category |
|||
Key news trends | |||
Sentiment reporting | |||
Key trends in politics, social media, & shopping |
|||
Infographics | |||
Frequency | Quarterly | 2x per month | |
OUR MISSION
To give brands the
key to develop authentic relationships with diverse consumers.
LARRY V. ADAMS CEO
While effective segmentation strategies have been developed for targeting the majority market, audiences of color have either been included in general market segmentation, or regarded as a separate monolithic whole. This approach is costing marketers more in the long run. The X_Stereotype platform is able to breakthrough the clutter and provide a more a impactful way to have a more engaging conversation with the right audience that best reflects your brands needs.
THE TEAM
From the Press





Contact Us
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