Fast Company Most Innovative Adweek AI Innovation Award

AI Content Intelligence

Stop Guessing.
Know What Performs.

XStereotype's AI platform scores every piece of content across 40+ dimensions — from bias and authenticity to conversion likelihood and emotional impact — so your team executes with precision, not intuition.

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Cultural Intelligence
Conversion Likelihood
Content Risk
Authenticity
Trusted by leading brands and agencies
Etsy, FanDuel, Tampax, Portrait Media, Bob Evans, Doner, American Express, Johnson & Johnson
50%
Of Ad Spend Is WastedBrands pour billions into content that misses its audience — with no reliable way to know until after the fact.
84%
Of Decisions Are Made by IntuitionWithout objective scoring, even experienced creative teams rely on gut feel over evidence-based insight.
6%
Conversion Lift — Client ProvenA leading e-commerce client saw a 6% lift in conversion across 3,000+ campaigns scored and optimized by XRay intelligence.
The Problem

Content that performs is no longer a matter of opinion

The marketing industry has relied on subjective review, tribal knowledge, and lagging metrics for too long. By the time you know a campaign underperformed, the spend is gone.

XStereotype replaces intuition with intelligence — analyzing every asset before it publishes across dimensions that actually predict real-world performance.

We're not another analytics dashboard. We're the layer of intelligence that makes your entire content operation smarter.

The Intelligence Layer

40+ Scores Across Four Dimensions

Every piece of content is evaluated across four research-validated pillars — each rooted in behavioral science and measured against real human responses, not AI inference.

01

Bias & Inclusion

Surfaces racial bias, unconscious bias, stereotype signals, and inclusion gaps across your audience segments before content goes live.

Overall Bias IQRacial BiasUnconscious BiasStereotypesOverall Inclusion IQEquality
02

Emotional Impact

Measures how content makes audiences feel — admiration, excitement, trust, or concern — and whether those emotions align with your brand intent.

Overall PositiveAdmirationExcitementOverall NegativeSentiment (-1 to 1)
03

Conversion

Predicts the commercial effectiveness of your content — whether it will drive purchasing intent, likability, and real conversion outcomes.

Overall Conversion ScoreLikabilityPurchasing IntentConversion %
04

Authenticity & Engagement

Evaluates how real, relatable, and engaging your content feels — measuring authenticity, identification, image, and equality across audiences.

AuthenticityIdentificationImageEqualityOverall Inclusion %

Scores delivered across multiple demographic segments — so you see exactly how different audiences experience your content.

Products

Two Products. One Intelligent Platform.

Built for enterprise teams that need both pre-publish intelligence and real-time content governance.

Primary Product

XRay

The AI content intelligence platform that tells your team exactly what will perform — and why — before you spend a dollar.

Score any content asset across 40+ predictive dimensions in seconds
Segment results by demographic to understand how different audiences respond
Compare creative variants and surface the highest-performing option
Works across video, static, copy, social, email, and long-form content
Enterprise-grade audit trail, team permissions, and reporting
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Real XRay Scores — Sample Asset, All Demographics
Sentiment: +0.36Overall Bias IQ: 85Racial Bias: 15%Unconscious Bias: 16%Overall Inclusion IQ: 65Authenticity: 83Identification: 83Likability: 63Purchasing Intent: 45Conversion Score: 52Overall Positive: 50%Overall Negative: 15%
AI Governance Layer

Safeguard IQ

Real-time guardrails for AI-generated content. Catch what LLMs miss before it becomes a brand crisis.

Intercepts AI outputs and applies brand and compliance filters
Customizable risk profiles for your brand standards and regulatory context
Works alongside ChatGPT, Claude, Gemini, and internal LLM tools
Full audit log of flagged, modified, and approved outputs
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Live Review Queue
Social post — Summer collectionApproved
Email subject — Urgency framingReview
Banner copy — Stereotype flaggedBlocked
Product description — ClearedApproved
How It Works

From Content to Confidence in Seconds

Built for enterprise teams. No lengthy onboarding. No disruption to your workflow.

01

Submit Any Content

Upload or paste any content asset — video, image, copy, social post, email. XRay accepts all formats and begins analysis immediately.

02

Intelligence in Seconds

Scores grounded in real human behavioral research are returned across 40+ dimensions — bias, emotion, conversion, authenticity — broken down by demographic segment.

03

Execute with Confidence

Your team goes to market knowing what will perform. Track results, refine your standards, and watch performance benchmarks rise over time.

Our Methodology

Built on Science. Not Pattern-Matching.

LLMs predict content performance by inference from training data. XStereotype scores are derived from real human behavioral research — validated across diverse demographic panels by research scientists. There's a meaningful difference.

Real Human Panel Data

Every score is rooted in actual human studies — not AI guesswork. We analyze how real people across multiple demographic segments respond to content, capturing nuance that no language model can replicate.

Behavioral Science Foundation

Developed with research scientists using validated behavioral and psychological frameworks. Each dimension we measure — bias, authenticity, emotional impact, conversion — maps to outcomes studied in the real world.

Demographic-Level Nuance

Content lands differently across cultures, genders, and backgrounds. Our models surface exactly how each audience segment experiences your content — not a blended average that obscures the truth.

Generic AI & LLM Tools
Infer sentiment from text patterns in training data
Generate a single, averaged response — no demographic segmentation
No grounding in peer-reviewed behavioral science
Hallucinate confidence scores without empirical validation
Black-box reasoning with no audit trail
XStereotype XRay
Scores grounded in real human panel studies, not inference
Breaks results down by demographic segment for true audience intelligence
Built on validated behavioral and psychological research frameworks
Every score calibrated against measured real-world outcomes
Transparent, explainable scoring with full enterprise audit log
Press & Media

As Seen In

AdWeek
AI Innovation Award
2023 Award
Fast Company
Most Innovative Companies
2024 Award
Entrepreneur
Featured Coverage
Featured
Ad Age
Featured Coverage
Featured

Fast Company Most Innovative

Recognized in the AI category for transforming how brands approach content intelligence.

2024 Award

Adweek AI Innovation Award

Honored for breakthrough innovation in AI-powered creative analysis and brand safety.

2023 Award

Backed by leading venture investors

Ready to Know What Will Perform?

Join the enterprise teams replacing intuition with intelligence. Sign in or request a demo to see XRay in action with your own content.